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As Director of Strategic Partnerships & Mobile Marketing, Jeff heads up Horizon Marketing Group's Marketing Strategic Partnerships team which is responsible for online marketing campaigns and application development projects for select Marketing Partners and Clients. He also responsible for leading HMG’s mobile marketing capabilities.
With over 12 years of experience in the interactive marketing world, Jeff is a smart, hands-on strategic thinker with an impressive history of managing and cultivating key relationships among Fortune 500 companies. Throughout his career he has developed and executed numerous marketing initiatives spanning across a variety of communication platforms, including: online, email, SEO/SEM, ePR/PR, sponsorship, wireless, direct marketing, print and event marketing.
Jeff and his team have assisted many of our clients with their Digital Marketing Strategy, designing and implementing programs including:
- eCommerce Strategy
- Email Marketing & Deliverability
- Internal Communications
- Lead Acquisition, Growth & Management
- Mobile Marketing
- Online Partnerships & Affiliate Programs
- Online Media Planning & Management
- Search Engine Optimization & Marketing
- Social Media Marketing